Some players were reportedly banned for "irregular activity" on their credit cards; others banned for the same reason were not specifically told it was regarding their credit cards, leaving them to guess what exactly "irregular activity" means about GUILD WARS GOLD. Then the credit card banning came. Some players noticed they had been billed twice by Square Enix, and some said they were banned after attempting to correct the issue through their banks or financial institutions.

Given the nonsense of the previous two months, is it surprising that people freaked out when Square Enix announced a sudden change to the terms of service? Starting immediately, all North American GUILD WARS GOLD players must register their credit card with VerifiedByVisa or MasterCard SecureCode. However, there are many GUILD WARS GOLD players who might not possess their own credit cards. Furthermore, as many are discovering, their cards may not even be eligible for the service. What are players supposed to do? Square Enix has provided a bare minimum of explanation, and people across America are left scrambling and asking questions - a situation that is all too familiar about GUILD WARS GOLD.

There is a trend in Japanese business to become more and more internationalized. Square Enix has subsidiaries located in North America and Europe, recently acquired Eidos Interactive, and has also made a deal with French gaming company Ubisoft to distribute foreign games in Japan about GUILD WARS GOLD. They appear to have the savvy to play on the world stage, but do they have the cultural know-how required to support this diverse set of customers?

According to the most recent change to the terms of service, the answer to that question is a resounding "no". This new provision seems to only affect players in North America. While the change may reduce the number of credit card billing errors, many players are growing weary of jumping through hoops to play a video game.